Straight and Level : Practical Airline Economics. Stephen Holloway. This text examines the poor performance of airlines in the early s - as output ran too far ahead of demand, and the yield earned on output sold was insufficient to cover costs. In any industry, operating expenses are a function of output and unit cost, whilst operating revenues are a function of sales and unit price. The difference between operating expenses and revenue is operating profit or loss.
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Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world.
The fundamental structure of earlier editions, now widely used as a framework for air transport management courses, nonetheless remains unchanged.
Part 1 of the book provides a strategic context within which to consider the industry's economics. Part 2 is built around a simple yet powerful model that relates operating revenue to operating cost; it examines the most important elements in demand and traffic, price and yield, output and unit cost. Part 3 probes more deeply into three critical aspects of capacity management: network management; fleet management; and revenue management.
Part 4 concludes the book by exploring relationships between unit revenue, unit cost, yield, and load factor. Straight and Level has been written primarily for masters-level students on aviation management courses. The book should also be useful to final year undergraduates wanting to prepare for more advanced study.
Amongst practitioners, it will appeal to established managers moving from functional posts into general management. More broadly, anyone with knowledge of the airline industry who wants to gain a deeper understanding of its economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.
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The Economics of Airlines. Airline Management Finance: The Essentials. Airline Marketing and Management. The Global Airline Industry. Next page. Review 'Straight and Level tells us where the industry is at, and then it goes into the nuts and bolts. The book is practical and extremely useful for anyone wanting to understand where the industry is and why - and where it could go.
A real contribution to the airline industry! For students at all levels, this book will become a foundation of knowledge and a trusted resource, and one which will never gather dust!
Steve Holloway is a former investment banker who has worked as an independent consultant since the early s. As well as vocational qualifications in the financial services and travel industries, Steve holds advanced degrees in systems management and air transport management. Customers who bought this item also bought. Foundations of Airline Finance: Methodology and Practice. No customer reviews.
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I purchased this book in used condition, and paid a very low price for it. The book, though, looked like it had never been opened. It was in pristine, new condition when it arrived. I got a really good deal on this purchase. In terms of the content of the book itself, I have found it to be the most engaging book on the subject I've come across in a very long time. I'm an academic and have published a few articles in the area of air transport economics. Prior to reading this book, I was fairly familiar with the academic economics perspective on air transport, but this book exposed me to a much different and in many respects more applied perspective, that of a strategic and management perspective.
The book is extremely well-written and contains a wealth of real world examples drawn from the author's background in investment banking and aviation consulting. I am an engineer by trade, working on expanding my horizons into the business world. Some of the concepts may be quite familiar to grad level business students, but I found some of the business concepts enlightening.
While I am still working through the text, I am pleased with the purchase and have recommended to collegues. Not an easy read, could be laid out better. A great primer of the airline industry. Horribly wordy and complicated. Go to Amazon.
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Straight and Level: Practical Airline Economics
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Straight and Level : Practical Airline Economics. Mr Stephen Holloway. Ashgate Publishing, Ltd. This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. The fundamental structure of earlier editions, now widely used as a framework for air transport management courses, nonetheless remains unchanged. Part 1 of the book provides a strategic context within which to consider the industry's economics.