The entire process is database-driven, completely flexible, and very easy to use. DesignMerge can easily support variable text, picture, article, and even complete InDesign layouts and master pages. All of the features of Adobe InDesign are available when using DesignMerge software, so advanced features such as variable type-on-a-curve are easily supported. For more information about DesignMerge technology, please visit www. AutoPrice is a powerful, yet easy to use, tool for linking text and graphics in any type of database to Adobe InDesign documents, vastly streamlining production. Proven over 20 years by many of the largest catalog and financial publishers throughout the world, AutoPrice has set the standard for plug-in based data connectivity software.
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The entire process is database-driven, completely flexible, and very easy to use. DesignMerge can easily support variable text, picture, article, and even complete InDesign layouts and master pages. All of the features of Adobe InDesign are available when using DesignMerge software, so advanced features such as variable type-on-a-curve are easily supported. For more information about DesignMerge technology, please visit www.
AutoPrice is a powerful, yet easy to use, tool for linking text and graphics in any type of database to Adobe InDesign documents, vastly streamlining production. Proven over 20 years by many of the largest catalog and financial publishers throughout the world, AutoPrice has set the standard for plug-in based data connectivity software.
As the name implies, AutoPrice is engineered to automate the process of inserting, updating and versioning prices for catalogs, retail flyers and similar publications. It is also ideal for updating timetables, phone lists or any other type of information that can be referenced from a database or spreadsheet file.
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For more than 50 years, the professionals at WAM Print Mail Fulfillment have provided their customers with design, printing and mailing services with a focus on superior service and quality. Their goal is to combine current technology, talented employees and team effort to provide efficient, on-target mailing, printing and data services.
WAM offers a wide array of services, including everything from mail piece design and digital printing, all the way to pickup and delivery to the post office. A large part of their business also includes variable data printing services with output on a variety of digital color presses, including the Konica Minolta C What type of work do you do with DesignMerge?
We do quite a bit of Variable Data Print, primarily for producing direct mail pieces, personalized postcards, and the like. Many of our designs require real-time data and layout processing features, which allow us to craft our direct mail pieces for a particular client or audience.
The Rules engine that DesignMerge offers has been instrumental in the success of our targeted mailings. Our primary challenge was to find a software program that was both well supported, and also able to handle highly variable pieces.
In addition to variable text and images, we wanted to be able to vary document layouts and other styling features to potentially achieve a different look and feel for each piece. We also have a number of specialty data situations such as complicated Title Case and data manipulation requirements that we needed to address. Why did you choose DesignMerge?
DesignMerge offered the capabilities we required to meet our customers needs at an affordable price while giving us options to expand our variable data capabilities. Additionally, DesignMerge offered quick and thorough responses to our questions, and assistance with any problems we had. Beyond that we have been able to use the DesignMerge scripting capability to address a number of sophisticated data processing challenges. What have been the results of implementing DesignMerge in your workflow?
We love the ability to merge to a variety of output types, and our customers have been very happy with the new capabilities that DesignMerge offers. Because DesignMerge is based on Adobe InDesign, we have complete freedom over our designs, and this has really helped us to think outside the box when it comes to VDP applications. You mentioned using the DesignMerge Scripting features for a couple of projects. How did that work out? For one mailer, we were in need of a solution to handle title case switching of first and last names.
The data provided by the client contained all caps, and we needed to convert those into proper case without having to edit the database information. The DesignMerge team provided us with their MPS Title Case script that handled all of our requirements, and it was incredibly easy to implement. Here are a few examples of the title case conversions the script can handle:.
On another job, we needed to be able to strip out partial pricing information from full price values that were being imported from the database. Meadows provided us with another script called the MPS Price Parser which easily handled this condition. The script also provided other features for stripping cents and percentage values from pricing data, which we may use on future projects.
Implementation of the script for this project was fast and very easy to do. Tags: Adobe , Adobe InDesign , DesignMerge , DesignMerge Pro , digital printer , digital printing , direct mail , InDesign , Macintosh , Meadows , Meadows Publishing Solutions , personalization , personalized marketing , personalized marketing materials , plug in technology , PPML , Variable , variable data , variable data printing , variable data printing software , variable data publishing , variable data software , variable data solutions , VDP.
For the ultimate in workflow automation, Meadows offers a Scripting Module that provides access to a very robust scripting library. This module is a must-have for any DesignMerge or AutoPrice power-user. This allows you to preview and validate PPML output before printing. CheckPPML can be installed on a Macintosh as well as on a Windows system, and is available in two versions, a free standard version and a professional version.
Following is a short interview with Mike Staebell, Creative Director for Bulldog Marketing Technologies, discussing how DesignMerge has helped meet their unique challenges with a solution that has resulted in increased profits and expanding business opportunities. Our automotive product line features a wide range of variable print formats including brochures, postcards, self-mailers, and letters.
DesignMerge makes it easy to tailor these formats for the intended recipient, resulting in customized vehicle proposals and trade information, personalized quotes, and even service reminders. These highly personalized communications help to familiarize the customer with automotive options before they even visit the dealership; and result in higher retention rates and a faster, more efficient sales process for the dealer.
Many dealers and auto manufacturers require custom imagery and specific color usage in their marketing materials. DesignMerge allows us to create swatches, logos, and other imagery specific to a given client, and apply them using the DesignMerge rules palette. It also allows us to generate print-ready PPML files that can be sent to many different printers nationwide. This saves us turn-around time, postage, and production costs, and gives us an opportunity to shop around for the best pricing in a given region.
We are very pleased with our decision to choose DesignMerge for our variable data printing needs! DesignMerge is the only plug-in based product on the market today that directly supports both Adobe InDesign and QuarkXPress, the most powerful and popular page layout programs on the planet!
Variables can include Text, Picture, Multi-line Article, or even Full Page information, and all styling is fully supported. All that is left is to feed DesignMerge a data file. DesignMerge output is fast, reliable, and most importantly, predictable! Examples include:. The frame edge will then display a visual indicator. For an example, please see DesignMerge Tutorial 2 the Postcard tutorial where a fixed image has been marked as variable.
Most of these printers have clients who are looking for preferred vendors to produce personalized postcards, form letters, and other direct mail marketing projects. As we were talking, I could sense their frustration as they shared what they imagined to be additional time, resources, and costs associated with variable data.
I enjoyed explaining to these companies just how easy and economical it is to produce efficient and effective projects using the DesignMerge Pro solution. DesignMerge Pro is a plug-in for Adobe InDesign and QuarkXpress, two applications that graphic artists and desktop operators have been using their entire working career. Other robust capabilities, like Conditional Rules Logic menu driven, you can skip night school for programming and CopyFit multiple options, giving you eye pleasing capabilities to fix overset conditions , come standard in DesignMerge Pro.
Depending on your needs, investment in our solution can be made for under a thousand dollars, and can be scaled to meet your needs as your VDP business grows. It was great seeing many faces turn from frustration to excitement knowing they can count on DesignMerge now and in the future.
Print to File
This depends on what device the file needs to be printed to and how the device is physically connected to Automation Engine. This is described later in this section. The settings of the Flattening Options are used. Composite PostScript means all information is calculated into a single page, unseparated PostScript file. In a Composite file, placed EPS files are copied unmodified. This means that if you work with DCS for example, the placed low resolution is sent to the printer. When outputting composite PostScript using the Level 3 DeviceN comments, a composite PostScript is generated, containing all transparencies and spot colors.
Audience : Pre-press production staff who are responsible for creating the variable data output from XMPie and setting up the files for production on the RIP. Dynamic Media Selection — to change paper trays for different pages in the job for each recipient. Image Referencing — the ability to omit images from the output file so the data being sent to the printer is smaller and quicker to move across the network. Also some RIPs may process images faster when they are referenced outside of the print file. It should be noted that while XMPie provides access to these features, it does not control the way the features are implemented on different RIPs. This article is a guide only, and some testing will be necessary to determine the best performance for your individual job, and the setup required on your RIP.