Our first place finish demonstrates that Mercedes-Benz continues to be the strongest brand. This also includes Mercedes-Benz being a pioneer in the development of active and passive safety systems. The significant improvement in the CO2-ranking shows we are successful in this as well. The company also moved up 11 ranks in the CO2 ranking. Read the full PR below. Mercedes-Benz is the most successful brand since AutomarxX was introduced in , capturing first place a total of 13 times and beating its competitors in more than half of all the rankings.
|Published (Last):||10 March 2014|
|PDF File Size:||14.99 Mb|
|ePub File Size:||20.6 Mb|
|Price:||Free* [*Free Regsitration Required]|
German equivalent of AAA, ADAC, publishes their second annual AutoMarxX brand study which consists of individual criteria, brand image, market strength, customer satisfaction, product strength, environmental performance and safety.
It thus provides an overall picture of current performance levels of the leading car brands. Volkswagen rank 4 and Volvo Rank 5 have each improved by one place, while Skoda falls back to sixth. Porsche Rank 7 swaps places with Toyota. Honda and Seat complete the first ten ranks. In terms of security, the investigation shows that BMW fell from 1. In Germany, the lower number signifies a better ranking.
During the same period, Audi also deteriorates in the security area from 1. Mercedes is ranked at 1. Audi was able to pass BMW with a smaller decline from 1.
Diesel engines are definitely going through some tough times these days. The scrutiny on them is at an all time high as the Volkswagen Dieselgate …. How safe is the BMW i3 in the worst case of a crash or other incidents? With its carbon passenger cell, the electric car not …. Keep working on it BMW, we can be up there again in no time! They cannot be up there for long, somebody will be up there back again ;.
Exactly what I have been warning about for the past few months. BMW has not been getting their priority right. They have cut cost extensively in all the wrong areas. Cost cutting strategy, cutting on quality of their products evident in the record number of recalls this year for the company — more than 10 HUGE recalls.
Yes, it isgood that companies recall cars as they show their responsibility to the public, but this is unneccessary if you had good quailty controls in place to make sure your products are up to scratch before giving it to your customers. There should not be a defect in the first place.
Lack of customer understanding e. I think the JOY campaign is getting lame and it is also quite irritating. Joy is this, Joy is that, blah blah blah. I am reading these things and thinking to myself: not again. It is also clear that BMW has cut down on advertising and marketing expenditure. This has allowed Audi to gain significant market share over the past few years by taking opportunities that BMW is not utilising, in fact, the exact same elements that made BMW the BMW today.
Audi is marketing their sportiness, saying that they are very sporty while BMW is embarking on JOY campaigns with efficient dynamics. Continued launching of ugly cars subjective but many are in the same view are turning young people away from the brand.
They cannot make elegant, sleek and modern looking cars that are pleasing to the eye. Their delayed decision to come out with a competitor has caused the public to incraese their perception of Audi and decrease their positive perception of BMW. Do you think students would rather put a 5GT poster on their walls instead of the Audi R8? The best indication of the above is market share, which is also the leading indicator for financial performance. Go on recalling your unreliable automobiles.
All German Cars have reliability issues. Didnt Benz get a recall last month on 85, vehicles for Power steering problems. What about the last generation S class. The last-generation A8 and 7-Series also had massive electrical problems and recalls. This generation of top German flagship cars are much better. Thats true, Im just making a statement to Babken that all brand have reliability issues and Mercedes Benz is not excluded from the group.
I agree with FreudeKing about his 5th point. I also think the fall of the brand appeal and image is directly linked to the departure of Chris Bangle and the new conservative and homogeneous design their product line is taking imho. MB is definitely taking the lead on avant-guarde designs. There is no way I would put Volkswagen or Volvo ahead of Porsche. Your email address will not be published. This site uses Akismet to reduce spam. Learn how your comment data is processed.
November 28, at pm. FreudeKing says:. Babken says:. Daniel Hoang says:. November 29, at am. JakeM says:. November 29, at pm. November 30, at am. Cyril Bouteille says:. Orange County Ford says:.
Danny Shore says:. November 30, at pm. Leave a Reply Cancel reply Your email address will not be published.
ADAC places BMW on third place in AutoMarxX brand ranking
IN Audi , Quattro , Concept. Not exactly breaking news, but Audi's Quattro concept still sets our hearts racing every time we set our eyes on it. Let's hope the future gets here fast. AutoVox, regional distributor for Rotora launched their hottest range of brakes systems at the AutoVox showroom. Guests were the first in the world to be privy to Rotora's lightweight ceramic rotors.
Mercedes-Benz Germany’s strongest brand: ADAC AutomarxX (PR)
The BMW d was named best touring sedan. This award was received by Dr. Individual criteria such as brand image, brand strength, customer satisfaction, product strength, environmental behaviour and safety standard create an overall picture of the current performance level of the most important automotive brands. In this category, BMW emerged as a clear winner and managed to expand the lead achieved in the first six month of over the second and third placed competitors Audi and Mercedes even further. As in the previous year, the BMW X1 managed to secure its position in the corresponding vehicle class. These criteria alone, however, are not sufficient to achieve victory in this category.
BMW wins three “Gelbe Engel” awarded by the ADAC.